Absolut Body & Soul

  • Venue

    Body and Soul Festival Ballinlough Castle

  • Services Provided

    Concept & Design. Production and set design, site and event management.

  • The Brief

    Bring Absolut Midsomar Nights to life in field in the middle of Ireland for one of Irelands favourite music festivals.

  • The Solution

    Our approach was centered around a traditional maypole which we designed and engineered so that we could have our acrobatic performers produce a bespoke interactive crowd pleasing act that drew festival goers in for a truly unique Absolut experience.

  • The Impact

    Some people came and didn’t leave our space for the three days, we received great feedback from festival goers on our activation brand love was at the front of peoples mind.