Strategy and Planning; Concept Development; Creative and Design; Fabrication and Graphics; Event Production; Live Production; Sponsorship Activation, Digital Activations.
RUSTLERS (flamed grilled burgers by KEPAK) penned a four-year official partner deal with the FAI and required an activation plan to bring its new sponsorship to life.
Based on the idea that the RUSTLERS target 16-24 years olds were not being catered to in football coverage we proposed a new content platform “We Talk Football”, tailored for the youth audience, featuring fun shareable features in bite sized online video format. We launched this with an outdoor studio set up in the Aviva Stadium featuring Ireland manager, Martin O’Neil.
The launch audience reached in excess of 500,000, the majority in the core target group with extensive coverage in online and traditional media.