The Midleton Distillery Cork
Concept & Design. Production and set design, site and event management.
Irish Distillers Pernod Ricard has been investing heavily in the expansion of its production facility in Midleton, Co. Cork. We were tasked with bringing the site to life and showcasing it along with new brand developments to 600 of its staff, key media and stakeholders.
We designed and produced a “House Warming” event which was activated in 15 separate areas on one site from a 60 sq. ft. room to a 10,000 sq. ft. warehouse. Nineyards event managed every aspect from the site build to health and safety compliance. We had over 20 traders supplying food and local produce to the guests which included An Taoiseach, Enda Kenny TD. Entertainers performed on three separate stages throughout the day; eight live conference rooms rotated brand development update sessions and we concluded with a dinner for 350 guests in a maturation warehouse.
The event was highly engaging for the many hundreds of guests and provided a platform to effectively communicate what was a hugely positive story for IDL Pernod Ricard and the Midleton area. The event gained national media attention with blanket coverage in broadcast, press and online media outlets in the aftermath.