In 2022, Nineyards was approached by the MD of Davies Group to discuss the possibility of upgrading their showroom in Raheny, Dublin. Connected to their large trade centre and warehouse, the Davies group and showroom are well known throughout the Dublin area as the go-to location in the heating and plumbing sector.  

Davies’s request was clear: they wanted to up the ante with their customer-facing showroom, show the width and depth of their offer, and reflect the quality and strength of their personal customer care given to their commercial customers day in and day out.  

Together with the Davies team, we developed the brief. We worked to define the exact touch points which would be of most value to their offering and through time expanded on the brief to include a “Smarter Living area”, a one-stop-shop for both trade and domestic customers explaining the value of heat pump systems and the grant supports available. The first of its kind in Ireland.  

We delivered a design pack for this project which was built around collaboration with both the Davies team and their large collection of valued suppliers. Understanding the client and customer needs was first and foremost, the brand coming through in each design element. Materials were selected to be sympathetic to the Davies brand and the showroom structure to withstand the hardware and finishes to be installed.  

The execution of this project was designed to take all the stress and pressure of such a large transformation away from the client.  Their bathroom showroom was to be completely demolished and reconstructed using multiple trades and disciplines. Our team of project leads from client management, project to production worked closely with the full Davies operational team to execute a seamless install.

The most notable immediate difference the showroom made for the Davies team was the immediate sales of items shown on display. Feedback from customers and suppliers was positive from the offset and the Smarter Living Area was used as an example of best practice for some of the largest heating and ventilation brands. Our work continues with Davies to support them in upgrading their offer in other areas of their Raheny campus.